What would it take to beat Google? by Don Reisinger, Webware (Jan 22)
Latest stats on Google's market share supremacy.
"According to research firm Hitwise, approximately 69.5 percent of Internet searches in the U.S. were completed on Google's service during 2008, representing an 8 percent increase over 2007.
Yahoo and Microsoft, the second- and third-place search engines, respectively, didn't fare nearly as well. Yahoo captured 19.2 percent of the search market during 2008, representing an 11 percent drop for the year, while Microsoft accommodated just 5.9 percent of all searches during 2008, a decline of 32 percent since"
It's not impossible that another search engine could challenge Google, but its prevasiveness in browsers and at web sites, its brand and range of products, and its hold on advertising makes it unlikely.
Posted by Gwen at January 23, 2009 02:22 PM