January 29, 2009

Google as the Model

What Would Google Do? by Nick Summers, Newsweek (Jan 27)

What would Google Do is the title of Jeff Jarvis' book in which he advises that ".... pretty much everyone—you, your company, entire industries, and the U.S. government—to study and ape the online juggernaut, or risk getting buried"

Has a nice bit in which Jarvis itemizes the way he has used Google in the last 24 hours.

"Oh, can I count them all? My mail is on Google, so every time I've pinged it, I'm on Google. I've searched for news of various sorts; I used Google Maps to find restaurants in Munich, I used Google Maps to get directions; I used Google search to find movie listings, and then I used it to find reviews. I watched a mess of Google videos."

Posted by Gwen at January 29, 2009 11:32 AM