Pew: Young Or Old, Search Cuts Across Age Categories by Greg Sterling (Jan 28)
Figures from The Pew Internet & American Life Project about generations and internet activity (excludes teens).
Full report - Generations Online in 2009
"Contrary to the image of Generation Y as the "Net Generation," internet users in their 20s do not dominate every aspect of online life. Generation X is the most likely group to bank, shop, and look for health information online. Boomers are just as likely as Generation Y to make travel reservations online. And even Silent Generation internet users are competitive when it comes to email (although teens might point out that this is proof that email is for old people)."
Posted by Gwen at January 29, 2009 11:39 AM