March 05, 2009

Reviving Yahoo

Why Yahoo chief prefers Google Maps by Juan Carlos Perez, IDG via itWorldCanada (

Yahoo's new CEO Carol Bartz is setting sights on pulling Yahoo out of the doldrums - accretions of age (if one can say that on such a new industry) and neglect.

"End-users want a "wow experience" from Yahoo services, so that they feel compelled to check Yahoo throughout the day. "We want to be their home on the Web," she said at the Morgan Stanley Technology Conference in San Francisco, where she answered questions from a financial analyst and from attendees.

"We owe them a fun, easy experience, that is also non-frustrating," she said, criticizing the company for having products that have been neglected and abandoned "floating like debris in space." "

Posted by Gwen at March 5, 2009 12:20 PM