Is Google Rewiring Our Brains? by Gord Hotchkiss, Search Engine Land (Mar 6)
Gord Hotchkiss interviewed Teena Moody at UCLA about their studies into "the impact of technology on our neural networks."
This will whet your appetite:
"In this column, we’ll explore possible reasons why more of the brain fires as we become more comfortable with searching. Dr. Moody and I explored some possible explanations for this. Danny Sullivan and I have been telling anyone who would listen that Googling is a habit. This study seems to provide more evidence for that view. But more than this, it’s a fascinating glimpse into how our brains evaluate what we see on the search page."
Posted by Gwen at March 7, 2009 03:39 PM