What Social Media Means for Search by Peter Hershberg, ADAge (Mar 30)
Tells the story of a young woman who needs to buy an air conditioner and gets help from her social network through Twitter and Facebook.
Message: "This is the new face of the "search" experience online. The separation between search and social media is melting away, and a new paradigm is taking hold. Finding the right content is as much about whom it comes from as where you find it. By building a network of credible sources via social media, we're able narrow our "searches" to a select group of people whom we trust."
Reviews three stages to searching where at stage 3.0 "relevance is determined not just by what's on a page and what surrounds that page but how that data relate to your personal network. As more and more people connect to each other through social networks, the resulting social graph is proving extremely powerful in helping users filter the data coming at them."
Posted by Gwen at April 1, 2009 01:07 PM