Filling in the Gaps: Company Intelligence Beyond the Corporate Website , by Sarah Hinton, FUMSI (March 2009)
Good advice in this article - particularly the point that much depends upon words.
"There are useful search phrases which help to generate interesting results on topics such as company strategy or product innovation. With this sort of search I've even found, on occasions, that the oft-avoided route - taking the plunge and entering just what you want to find into Google - can work surprisingly well.
But, most of the time, the search involves playing around with your keywords, bearing in mind the context of what's required ... "
The article links to others on the same theme and also excellent. One to note is Key to Research Success: Asking the Right Questions by Jane John
Posted by Gwen at April 15, 2009 06:56 PM