Search end near?, International Business Times (April 17)
Yahoo and Microsoft are still talking - this time on how to work together on internet search advertising. It might be good for Microsoft who would run the search, and Yahoo might benefit from running the display ad business.
"Analysts say that co-opting Yahoo's search assets represents Microsoft's best hope to turn around its money-losing online business and to challenge Google Inc's (GOOG.O: Quote, Profile, Research, Stock Buzz) dominant and growing share of the U.S. search market.
But handing search over to Microsoft would be fraught with risk for Yahoo, which would cede what is believed to be a profitable and increasingly vital plank in its online business. Search data is increasingly used to custom-tailor display advertisements for Web surfers."
Posted by Gwen at April 18, 2009 05:32 PM