Google is taking on data search - not just text search, but numbers and patterns. This isn't available yet except for the demo on US population, but it could be a winner.
From: Google turns searches into spreadsheets , PCPro (May 13)
"Google will automatically generate detailed spreadsheets of data from search terms as part of a revamp of its market-leading service.Dubbed Google Squared, the forthcoming feature will deliver tables full of factual data on the topics people search for. "
Also described in Will Google Squared make GOOG a better research tool?, ZDnet