Digital Literacy And Digital Diligence, by Gord Hotchkiss, Search Engine Land (May 29)
Shocking but true - searchers don't think, they just put a few words into the search box - and often those searches are navigational - to go to a known site.
+ Gord Hotchkiss says he loves the search enhancements - Google's Wonder Wheel, the Search WIki - "they make the user experience better. .. But I have to confess something. I don’t use any of them." Oh yes.
+ average web user relise on Google for navigation - they don't use the address bar to enter an address, they use Google. I've noticed that too.
+ digital diligence? We don't practice it. "We will only work as hard as we have to to find information, Peter Pirolli’s Information Foraging Theory says we use the same equation to track down information that we use to track down food: The investment should always be less than the reward. If we burned more calories finding food than we received from the food, we wouldn’t last long."
Posted by Gwen at May 30, 2009 02:12 PM