Only 70 Percent of Canadian Searches are Successful, Hitwise (Aug 18)
Hitwise Canada found that only 70% of searches done in Canada are "successful" - where "A successful search is defined as one where the consumer leaves the search engine after performing a search."
"Hitwise analysis of success rates for various search terms indicates that the problem may originate from international results, particularly U.S. results, appearing in the search engine information. Searches for brand terms are particularly prone to a have a higher success rate with the word “Canada” included in the search, especially for US companies that include Canada in promotional efforts."
If you want Canadian content, add Canada as a search term.
Posted by Gwen at September 2, 2009 04:58 PM