Social Media No Threat To Search, Altsearchengines (Sep 27)
Daniel Ruby of Chitika has summarized main points from a study that company did into importance of social media vs search engines as sources for referrals. No surprise - but it's good that someone has finally measured this - that search engines are the main way for finding information.
"Online ad network Chitika Research this week broke down over 123 million impressions across their 60,000+ publisher network and determined that the overwhelming dominance of search engines is facing little, if any, threat from social networks. Despite predictions that social media will replace search engines as Internet users’ primary method of finding information online, a breakdown of the numbers shows that isn’t the case."
Posted by Gwen at September 28, 2009 09:27 PM