45% doesn't know the difference between paid and organic, Search Cowboys (Sep 29)
Can this be true?
"45% of those who use Google cannot see the difference between what is a paid and what is an organic result. 1500 respondents were questioned about these and other topics concerning search marketing in a research performed by dutch company First Focus and ValueWait. "
This was a study done by a Dutch firm and was presumably limited to Dutch users. People tend to click only on organic (72%), only use Google (63.8%), trust Google's results (80%).
Posted by Gwen at October 4, 2009 05:03 PM