Real-Life Lessons in Using Google AdWords by Darren Dahl, New York Times (Oct 14)
Describes how Google AdWords works and how small businesses using Adwords might manage an Internet advertising campaign .
"Here are the basics: Google AdWords are keyword-driven ads that show up along the right-hand side of a Google search page under the rubric “sponsored links.”"
Good advice at the end: "Monitoring an AdWords campaign requires a lot of effort. That’s why some entrepreneurs, like Rick Smith, prefer to outsource the management of their campaigns."
Posted by Gwen at October 16, 2009 12:30 PM