November 07, 2009

LeapFish in Real Time

Real-Time Search Engine LeapFish Leaps into the “Living Web”, Altsearchengines (Nov 5)

Leapfish, which made a splash a while back for searching while you typed, has "unveiled the new multi-media and real-time search, communication, and sharing platform that gives consumers the most convenient, fun, and personalized way to experience and share the traditional and real-time Web – the new “Living Web”."

The idea is to search - and share - in a single interface.

Searching takes in real-times sources (Twitter, Youtube, Twitpic, Flickr) and multimedia. Web results come from Google, Yahoo or Bing - you choose.

The home page can be customized. There is a connection with Facebook. This will mesh (somehow) with your online social circles.

All in all, it looks like a portal with many sources and a display that tries to show something of everything.

But it's main claim is tapping into real-time conversations in the networks.

In the blog posting , Real-Time Search: 5 Reasons Why “We” Will Change the Web, Oct 26, the media team described the real-time purpose that is driving this new design.

"If there existed a search engine that was capable of aggregating and rendering results based on what was shared, peoples opinions and conversations, would you be interested in that search engine? If you knew that there were 6 conversations that provided a fantastic account of a design firm you were considering would that be more valuable to you than the top 3 links on your current search engine results? Would you have more value for SEO based search results or human conversation driven results? How about both? Real-Time search, once developed, will render a new breed of search engines that will capture this new value the New Web has to offer."

Posted by Gwen at November 7, 2009 06:17 PM