Microformats: What, How, and Why by Steven Bradley, vanseodesign (Nov 3)
Steven Bradley to the rescue - in this post he describes microformats clearly and succinctly - it's a markup (code) that makes it easier to "share and reuse information across different applications and websites."
"The goal of this post is to introduce you to the what, how, and why of microformats and point you in the right direction so you can begin using them where appropriate."
Microformats are used for various purposes, but one that will matter to searchers is in the creation of rich snippets.
"Google recently introduced the idea of rich snippets into search results. Rich snippets make use of microformats to add additional details about your site in the snippet below your link in search results. Reviews about your products or contact information for ordering might be included directly on the search results page."
Posted by Gwen at November 7, 2009 06:48 PM