Why I’m NOT Drinking The “Real-time Local Search” Kool-Aid, David Ingram, Search Engine Land (Nov 12)
David Ingram does bring some structure to this matter of real time local search - when would you need it?
"To be truthful, my sense is that there are relatively few categories of business for which Real-Time Local Search may be very important, but let’s not allow my gut-feel to confuse the picture. There are some smart, creative businesses out there that can take a non-time-sensitive business and make it time-sensitive to great effect."
A CBC program had a story about Taco trucks in Los Angeles sending out tweets on their location so that the many taco eaters could find them - or wait for them. Guess that's an application for real-time local search.
Posted by Gwen at November 13, 2009 12:31 AM