Keeping An Eye On The Competition - Go Beyond Google, Cascade Insights (Nov 12, 2009)
Cascade Insights prepared this presentation on tools and techniques to learn more about people and companies than you can normally get from a Google web search.
Techniques include looking at employee movement, getting a sense of a competitor's business and culture, tracking, seeing the products - all parts of competitive intelligence. Lots of social networking and some news, and some ways to track websites. Shows many novel ways to extract the information, including some tips at Google
Posted by Gwen at November 18, 2009 03:27 PM