Ask Making A Bigger Bet On “Social Search” Or Q&A by Greg Sterling, Search Engine Land (Nov 18)
Ask keeps fighting for market share. Now it bets on "social search".
"Ask, which has been highlighting “answers” for some time, is going to move more directly into social search or real-time Q&A."
People using Ask have almost been trained to phrase their queries as questions. Ask will see if the "community" will answer.
"In recognition of that and the more recent rise of social and “real time” search, Ask will begin to enlist its community directly in answering questions and use a number of sophisticated algorithms around question routing and identifying trustworthy and authoritative answers and people."
Posted by Gwen at November 19, 2009 01:07 PM