How Google's New Ad Formats Depart from Google's Old Philosophy , Traffick (Nov 24)
Andrew Goodman itemizes the "key differences between New Google Advertising (2009-) and Google Advertising Classic (2001-2008):"
One of these is "paid inclusion". Goodman charges that "Google, the search engine, is now heavily dominated by advertising and thinking about advertising" - implying that this goes beyond product search and affects general search.
"Google's early experiments with blended search results made it seem like they never planned to charge anyone for appearing in a whole diversity of (often commercial) forms of listings. Viewed from a certain angle, it now looks like they're cooking up ways to charge everyone for everything. The free ride is rapidly coming to an end."
Please - say it isn't so.
Posted by Gwen at November 26, 2009 01:32 AM