Social Media Metrics By David Stuart, Online (Dec 2009)
This article is a guide to the main forms of social media on the Web and how they might be used by a group. It's addressed to librarians but any group will get value.
"Social media—the most popular are blogs, wikis, social network sites, and microblogging—offer both opportunities and difficulties in the establishment of metrics: Social media adds a level of qualitative information to the quantitative data traditionally made available through web analytics. However, the quantitative information is often restricted and not easily comparable among sites."
Article concludes with "useful social metrics".
Posted by Gwen at December 3, 2009 06:43 PM