Google Gets Real-Time, Personalized Search by Douglas MacMillan, Business Week (Dec 7)
More about these two changes at Google:
+ Real time items from Twitter, Facebook and company - "This means that if you’re looking for information on events that are unfolding quickly — such as a sporting event or an earthquake — you can scan through messages posted in the last few minutes rather than news articles or Web sites that are already outdated."
+ Personalized search for everyone like it or not - "Search tailored to individuals will no doubt make Google more useful. But what will it do to advertisers? Businesses that have spent years and millions of dollars optimizing their Web sites for search may find themselves gradually shoved out of the top 10 listings for choosy Web surfers who prefer non-commercial pages like Wikipedia and LinkedIn. Ultimately, businesses could decide to spend less money juicing their placement in “organic results” and more on the paid search ads from which Google derives the bulk of its revenues."
Posted by Gwen at December 8, 2009 04:34 PM