What Google's Real-Time Search Means to SEO, PPC & Reputation Management by Chris Crum, WebProNews (Dec 13)
Some interesting points about real time in web search results:
+ Dave Snyder at Search Engine Journal. "... The first thing that came to mind when I saw the real time search data pouring through was that Google is getting a massive amount of real time link data without the issue of a crawl. I am convinced they will be utilizing this data to help shape SERPs for terms that are trending or based on timeliness."
+ Marissa Mayer of Google said that Google is working on algorithms to detect signals that can be used to "reveal authority".
+ There are ways to place well in real-time search results - keywords, currency, relevancy, have followers, connect to social media.
+ Companies will have to watch real-time search to see what is being said about them and their products - another matter of reputation management.
Posted by Gwen at December 14, 2009 02:50 AM