Is Social Media Ruining Search Results? by Shari Thurow, Search Engine Land (Dec
Shari Thurow does not favour "social media" search results in the main stream web results. I'm with her.
"I honestly believe that the commercial web search engines are giving social media items far more attention and validation than they deserve. I can remember when I really admired our industry. Instead of a marketing department telling us what we want and how we should get it, web searchers turned it around. With the search engines, we are able to tell marketing departments what content we want to see on a website, not the other way around. If I want to watch a video, then I will type in the word “video” as a keyword. Don’t shove a video in my search space when I do not want to see one."
Posted by Gwen at December 21, 2009 01:20 AM