January 17, 2010

Word Order in Search

Doing Real Time Search? Watch Your Word Order, Research Buzz (Jan 13)

Word order makes a difference at the web search engines - they will rank results that have the order you have used more rarely - hence the advice to use natural phrasing. This applies to real time search as well, as Tara Calishain demonstrates. To be really sure, run a variety of searches.

Good advice in last paragraph: "I remember being astonished when search engines hit a billion pages of indexed content, but that’s nothing these days. The name of the game continues to be narrowing down your results to get the information you need and approaching a search problem from different angles. You can make a different angle just from changing the word order in your query even in Google’s real-time search; try it!"

Posted by Gwen at January 17, 2010 03:25 PM