Social Media: What It Is, How To Use It, and Where To Begin, by Jordan Kasteler, One Man's Blog (Jan 26)
Thank you Jordan Kasteler for this primer on social media and how to use it for marketing and promotion. The article includes a description of qualitative and quantitative metrics to use for evaluation the success of participation in social media.
"Social media is an all-encompassing term used to describe any of several online channels that utilize the technology to facilitate social interaction through written, visual, or audible communication. Examples of different types of Social Media sites include:
* Social Bookmarking – (delicious.com, stumbleupon.com)
* Social Networking – (facebook.com, myspace.com)
* Social News Aggregation – (digg.com, reddit.com)
* Social Q&A – (answers.yahoo.com, answerbag.com)
* Media Sharing – (youtube.com, flickr.com)
* Micro-Blogging – (twitter.com, plurk.com)
"
Use these to open two-way communications between a company or organization and its customers. But whatever the campaign, results don't happen overnight - allow three to six months, and be genuine (no spam), patient, and attentive.
Posted by Gwen at January 31, 2010 02:34 PM