Understanding Google Insights: You Can’t Estimate Traffic with It, Ann Smarty, Search Engine Journal (Feb 5)
Google Insights is a terrific tool for seeing trends, but it helps to know how the data is created. Ann Smarty explains - for one, the data is normalized across different sizes of area populations.
The tool is most used by people in the SEO/SEM business, but researchers can get value.
"Whether you’re an advertising agency, a small business owner, a multinational corporation, or an academic researcher, Insights for Search can help you gauge interest in pertinent search terms."
Google Insights has a few videos that show how to use Insights for evaluating brands, campaigns, or advertising messages.
Posted by Gwen at February 8, 2010 06:16 PM