The US Justice Department and the European Commission have approved the partnership between Microsoft and Yahoo whereby for the next 10 years, Microsoft provides the search index, and Yahoo handles the search-related ads.
Yahoo, Microsoft to begin their Web ad partnership , Joelle Tessler, AP via Globe and Mail (Feb 18)
Where does this leave Yahoo as a search engine? It won't be using its own database, but it has said it will provide a unique search experience. But what that means isn't clear to some.
Yahoo, Microsoft make search pact official (FAQ). Tom Krazit, Relevant Results (Feb 18)
Tom Krazit answers the questions we are all asking. What will change at the Yahoo site? What will happen to Search Monkey and BOSS? When? - database work may be done by the end of 2010.
Search Engine Wars: Is Yahoo Doomed to be the Next Alta Vista?, by Jeff Bertolucci, PC World
There are some skeptics who see this as the beginning of the end for Yahoo. Might Yahoo under this partnership become the hollow shell that Altavista (and Alltheweb) became under Yahoo?
"It's not exactly clear yet how Yahoo will add value to Bing's search results. According to the companies' press release, "Yahoo will innovate around those listings by integrating rich Yahoo content, enhanced listings with conveniently organized information about key topics, and tools to tailor the experience for Yahoo users.""
Posted by Gwen at February 19, 2010 11:47 AM