Google and Wikipedia: Separated at Birth?, By Mathew Ingram, Business Week (Feb 18)
Google has donated $2 million dollars to Wikipedia. Ever wonder why Wikipedia shows up in Google as the first result so often?
"Google and Wikipedia maintain that pages from the user-edited encyclopedia show up high in search because the site has a large amount of particularly high-quality content, gets linked to a lot, and therefore ranks highly based on the criteria that Google uses for PageRank and sorting of search results."
There is another theory in which Wikipedia sends advertising dollars to Google.
"One theory is that Google is effectively acting as Wikipedia's advertising partner: Since the site itself doesn't carry any ads, Google gets to monetize that traffic using its AdWords and AdSense programs.Wikipedia gets lots of traffic and attention, and Google gets to keep the ad revenue."
Posted by Gwen at February 19, 2010 12:30 PM