February 24, 2010

More Twitter for Yahoo

Yahoo turns on the Twitter firehose, Tom Krazit, Webware (Feb 23)

Yahoo will be getting a direct stream from Twitter - this will augment the real time items in the News blocks that turn up in web search results - and be an option for Yahoo account users to add twitter feeds to their profiles

"The battle is on to see if search engines can analyze, rank, and display real-time data from services like Twitter in a relevant way. It's early days so far, but this could be the next battleground in the search market now that everyone is trying to augment search results with structured data."

See Twitter and Yahoo Team Up, ResearchBuzz

Tara Calishain has some details on what you will see - and concludes - "Simply integrating a tweet stream into search isn’t enough. Especially for Yahoo, it isn’t enough. I have faith that Yahoo can do more".

Try for yourself on a search for something topical - this week it is Toyota recall.

Posted by Gwen at February 24, 2010 07:11 PM