Google To Begin Indexing The Internet In Real-Time? by Alex Wilhelm, The Next Web (March 4)
Is real-time indexing a good thing?
"In a move that might rewrite the entire search market, Google is rumored to be creating a system that will let allow web publishers to submit content to Google for search indexing in real-time."
It's a kind of PubSubHubBub for moving syndicated content quickly online and into the readers.
"This move by Google, if it comes to fruition, would be a super-PubSubHubBub, not just moving your content into Google Reader at light speed, but also into the hands of the tens of millions of people searching Google every few hours. It would be a bigger move towards a real-time web than Twitter will ever be."
Google Index to Go Real Time , Marshall Kirkpatrick, ReadWriteWeb (Mar 3)
Apparently there are significant benefits.
"PuSH is much more computationally efficient for Google but Slatkin says that even more important is the impact of such a move for small publishers. Right now many small sites get visited by Google maybe once a week. With a PuSH system in place, they would be able to get their content to Google automatically right away.
A richer, faster, more efficient internet would be good for everyone, but the benefits in search wouldn't be limited to Google, either. The PubSubHubbub is an open protocol and the feeds would be as visible to Yahoo and Bing as they would be to Google."
Posted by Gwen at March 4, 2010 01:03 PM