Hoover’s Launches New Platform and Nearly Doubles Coverage , Paula Hane, Newsbreaks (Mar 15)
New platform at Hoover's.
"Hoover's (www.hoovers.com), the well-known online resource for reliable company and industry information, has launched a new platform that is designed to appeal to both its subscribers and its advertising partners. Users now experience an improved site design and benefit from enhanced functionality, but they also have access to nearly twice as many companies and people worldwide-now more than 65 million enterprises and 85 million professional contacts globally. The new platform architecture also allows Hoover's to introduce a new advertising platform that offers a wider range of ad sizes with an increased level of targeting and placement."
Posted by Gwen at March 15, 2010 10:48 PM