Canadians' Internet use exceeds TV time by Iain Marlow, Globe and Mail (March 22)
"The average online Canadian now spends more time on the Internet than watching television, according to a new survey from Ipsos Reid, a shift in digital habits that reflects the increasing prevalence of computers in our lives. "
But what are people doing online? This might be time spent that used to be spent in reading newspapers, talking on the phone (now using Skype), being in Facebook, writing emails (the older folks), or looking for a recipe or home remedy. Some might be watching video - a direct substitute for television - but to do that comfortably means setting up a tv-like room.
“It can be kind of confusing when we try and set these media up against each other,” said Sidney Eve Matrix, a media professor at Queen's University. “If you're trying to separate time spent on the Internet from time spent watching television, that's a bit misleading... The Internet is a multimedia world. We consume our newspapers on the Web.”
Posted by Gwen at March 29, 2010 12:33 PM