May 17, 2010

SEO Tools for the Searcher

Enterprise SEO Tools, Part 1: The Browser by Adam Audette , Search Engine Land (May 17)

There are dozens of browser extensions for the SEO analyst. Adam Audette prefers Firefox for its plugin options, with CHrome and Safari as second choices.

Searchers can use these tool to check a site's authority. Consider the following

"SEO Book’s toolbar is a handy one-stop reference point for looking at overall strength of a website, with easy access to key metrics such as inbound links (which it breaks up by type including .mil, .gov, and .edu), cache dates, indexed pages, key directory listings and other basic stuff. To be honest, its metrics aren’t the greatest, but it offers one of the quickest snapshots of a site’s authority and power to rank. Its real strength, however, lies in the data pulled in through other tools. With just a click, you can view the organic and paid search traffic data SEMrush and Compete have on hand, and pull in unique referring domain information from Majestic."

Posted by Gwen at May 17, 2010 06:45 PM