Google and Metaweb: Named Entities and Mashup Search Results?, Bill Slawski, SEO by the Sea (Aug 5)
A patent submission sheds some light on what Google may have been thinking when it bought Metaweb, the creator of the Freebase.
"Google’s new patent application identifies references to specific people or places or things, referred to in the document as “named entities,” when they appear in queries, expands the amount of information that it might lookup to include concepts, or aspects related to those named entities. It might do this by looking at what a knowledge base such as Wikipedia or Freebase might contain about those entities. It would also look at previous queries that searchers submitted to Google that include the named entities to broaden the information returned to a searcher."
This may move Google into categorizing results.
Posted by Gwen at August 5, 2010 08:57 PM