Facebook has added a new feature called Places by which users can disclose their location to make it easier for friends to find them - and for them to find services where they are. More than 25% of users access Facebook from their mobile devices. This has considerable potential for marketers.
Three Ways Business Can Take Advantage of Facebook Places, Tony Bradley, PCWorld (Aug 19)
The new Facebook Places service "provides businesses with a platform for marketing and promotion, and provides an opportunity to build customer loyalty."
"Like current social location-based check-in services, Facebook Places lets people share where they are, see which friends are in the local area, and discover new places by following where others from their social network have checked in. The real value of services like Foursquare has been the integration with Facebook and the ability to share the check-in details with the broader social network, so Facebook Places seems like a natural evolution of the concept."
Related: Facebook Unveils Service That Lets Users Share Their Locations, Brian Womack, Business Week (Aug19)
Facebook Places checks in to Foursquare’s location-based service turf , AP via Globe and Mail (Aug 19)
Posted by Gwen at August 31, 2010 01:53 PM