August 31, 2010

Older Adults using Social Media

Older Adults and Social Media, Mary Madden PewInternet (Aug 27)

Older adults (over 50) in the United States have been adopting the new social networking tools. One in five (20%) are now using twitter, facebook or similar tool, daily.

* Between April 2009 and May 2010, social networking use among internet users ages 50-64 grew by 88%--from 25% to 47%. * During the same period, use among those ages 65 and older grew 100%--from 13% to 26%. * By comparison, social networking use among users ages 18-29 grew by 13%—from 76% to 86%.
Posted by Gwen at August 31, 2010 03:15 PM