December 07, 2011

Business News Studies

Those who manage access to news sources in organizaions will be interested in a report prepared by Robin Neidorf - the Freepint Research Report: Survey on News Needs and Preferences 2011 just published.

"Business news drives business decisions. Any environmental change – marketplace, competitive, financial or other – has the potential to create change in a business. Organisations access news through a wide range of paid-for and free sources, and information managers face an enormous challenge in understanding the full portfolio of news sources so that they can manage them efficiently and cost-effectively.

Over the past 4 years, FreePint Research has undertaken a survey to understand the decision-making process and priorities of information managers in reviewing, acquiring and managing the many sources of news that enter their organisations."

There is a relatively modest license fee.

Freepint is also offering a Buyer's Guide On Business News Information at no cost. Request your copy here.

Posted by Gwen at December 7, 2011 10:16 PM