Evernote: 'The longer you use it, the more likely you are to pay', Stephen Shankland, Webware (Dec 8)
Evernote grows on its users, and the ones who stay usually begin to pay because they want the premium features.
"The number of users is growing, too. In the last year, Evernote's user base grew from 5 million to 20 million now. Of them, 750,000 are paying customers. Libin wouldn't disclose revenue, but at $45 per year for the service, that would mean something in the neighborhood of $33.8 million annually right now. "
One of the reasons is the article reader -- Evernote launches soothing article reader, Rafe Needleman, Cnet (Nov 16) - it's called Clearly.