Search Trumps Social For Local Business Information, Greg Sterling, Search Engine Land (Dec 14)
Makes sense to me - people use search engines to get information about local businesses such as restaurants. Some people still use print newspapers (29%) - good luck with that! This was a PEW Internet Life survey, and oddly they weren't asked if they use online yellow pages. Perhaps that fell under specialty websites.
Posted by Gwen at December 14, 2011 06:33 PM