Great – use Bing for travel searches and get TripAdvisor content.
Bing Integrates TripAdvisor Tools, Content Into Search Results, Greg Sterling, Search Engine Land (Nov 21)
Bing will now display TripAdvisor reviews and photos as well as TripAdvisor’s hotel price comparison tool in SERPs. TripAdvisor’s full content library including restaurants, hotels and attractions will reportedly be available to Bing.
For example, on my search for Palm Springs, Bing gives me:
- tripadvisor with access to over 47,000 reviews
- visitpalmsprings.com – again
- and in 7th spot tripadvisor
Good as the placement is in Bing, I will likely search tripadvisor directly.
How far into concept-based web search have Google and Bing moved? It’s hard to say. Likely Google is further along with in than Bing – as we see in this posting by Bill Slawski, Concept Based Web Search (SEO by the SEA, Nov 4). Bing acquired Powerset several years ago, noted for its support of semantic, meaning-filled search on Wikipedia. But Slawski notes that there is no sign that Bing uses it today – although Bing has some white papers on the concept knowledge base Probase. Of interest –
In short, how Probase works is to take a searcher’s query and sort it into possible term sequences that might include concepts, entities, attributes and keywords. It may then identify the intent (or the semantics) of those term sequences based upon a set of query patterns.
Slawski had proposed in 2012 that we should learn how to do concept-based web seach and do less keyword searching — Should You be Doing Concept Research Instead of Keyword Research? (May 28, 2012). It seems Bing has stalled. What about Google? We’ll have to wait for Bill Slawski to figure it out for us.
Bing maintains its strong connection with Twitter to support its social search.
Bing Renews Its Firehose Deal With Twitter, TechCrunch (Nov 1)
Unlike Google, Bing has made social search a cornerstone of its strategy. Its close relationship with Facebook has long given it the ability to highlight posts from the popular social network, as well as from Twitter, LinkedIn, Quora, Foursquare, Klout and other services in its social sidebar. With Bing’s latest redesign, which dropped the number of columns on its search results pages from three to two, the social sidebar now features even more prominently on the site.
Bing has announced big changes in its search. You may get an invitation next time you go to Bing – or use the new bing explore url – http://www.bing.com/explore/newbing that offers previews of the design elements.
The Next Phase, Bing Blogs (Sept 16)
- Information about an entity
- Social findings from friends
- See the answer in the preview box – don’t need to click through – called Page Zero.
- Pole position area at top of page – where Bing is certain this is the answer – expect to see weather there.
- Display will be adjusted to the device. “Our new layout is built from the ground up to work across devices and will adjust both to the size of the screen and the context of the user so we present the right experience at the right time.”
Yes – design of the search engine interface changes frequently – and with Google, it seems weekly. And no two identical queries will return the same results. Greg Notess looks at this closely – port of the reason is that Google and Bing are constantly experimenting and tweaking.
Search Engine Interfaces: Confronting Consistent Inconsistency in the September/October issue of Online Searcher.
Google does more than 5000 experiments in a year. No wonder I’m constantly wondering where to find something – or if it even still exists.
How much of this type of new design will still be in effect by next year is anyone’s guess. It certainly creates a challenge for teachers who plan on showing features (now defunct) such as Google’s tilde for related terms (Google originally called it synonym searching) or search tools for translated pages, similar pages, and pages with images. Since there is rarely any advance notice, you can plan a lesson on such features only to see Google remove those options right before or after the training session. But it is also a teachable opportunity to remind others that features and services may or may not continue to be available. The recent demise of popular services such as Google Reader, iGoogle, and the + symbol for exact searching are good examples of this.
Smaller engines change less frequently but a change can still be dramatic – such as Blekko’s redesign in May 2013 – also described by Notess.
Also noted – Yahoo’s new design in the US – somewhat minimalist, I think – kind of design that makes one try to remember what it had before.
Bing’s image search has some little known capabilities. Among these are “higher quality images”, and a better understanding of themes and entities.
Bing: Here’s 7 Ways Our Image Search Is Better Than Google by Barry Schwartz, Search Engine Land (Aug 23)
Bing will provide snapshot information for autosuggest items in the search bar.
Bing Autosuggest Expands, Bing Blogs (Jul 17)
Building on People Autosuggest, today we are expanding the number of categories that will show up in autosuggest to include brands, movies, albums, places, software, sport teams, animal species and more.
Watch for the chevron > beside the autosuggest item – hover over it with mouse to make capsule answer appear to the right. Very nice.
Bing is taking another crack at creating social places – this time Bing Boards – “collection of images, videos and links focused on a specific topic pulled together by the board creator.”
Bing Experiments With Social Search By Adding New Bing Boards To Search Results by Amy Gesenhues, Search Engine Land (Jun 21)
Sounds like one more curation tool – and why would people want to use the Bing space? How committed witll Bing be to support these?
The Bing Boards are designed to help users find search results created by people who are passionate about specific topics, and not based on, “…companies or algorithms.” The goal is for more people to create and interact with the Bing Boards, helping Bing decide how they can enhance the social search offering.
Windows 8.1 will enjoy a Bing search engine as part of the operating system – it will search the PC, the Web, and the user’s personal cloud.
Bing “Re-Imagined” For Windows 8.1: More Beautiful, Comprehensive And Integrated, Greg Sterling, Search Engine Land (May 30)
Greg Notess reported that Bing added date searching as a standard filter on the search results page. But don’t expect to find it in Canada. Of course, the Bing Canada version doesn’t have it, and neither does Bing.com when I say (notwithstanding my IP address) that my country is USA.
That whole Bing thing in Canada is too frustrating. But if you’re reading this from the US, check Greg’s posting to find out what to look for.
Bing’s Updated Date Searching, Search Engine Showdown (Mar 28, 2013)