Bing goes conversational

Bing has added conversational search by which it uses previous searches to interpret  the current query and select results. Begin with a question such as – who is the prime minister of canada – get the answer – then ask – what party does he belong to – Conservative.

Google announced conversational capabilities with the Hummingbird update, but it doesn’t carry on the conversation the way Bing does now.

Bing Launches Conversational Search, Amy Gesenhues, Search Engine Land (Aug 13)

Bing with Twitter

Bing may become the go-to search engine for people who want to find Twitter activity on topics (use the #) and quickly find handles (use @).

Bing Ups Its Twitter Game: Rolls Out Hashtag & Twitter Handle Search Features, by Amy Gesenhues, Search Engine Land (Jun 27)

“With Bing’s latest round of new Twitter-related search features, users now can perform hashtag searches to find topics trending on the social media platform, as well as search for specific Twitter handles and celebrity-related tweets.”

BIng for learners

Bing makes finding materials easier for lifelong learners through the Snapshot (right panel) area.

  1. List of online courses for a topic – where available.
  2. Information nugget about a book when you search on the title. Examples I saw had a short entry from  WIkipedia. These “nuggets”  do appear for Canada  but are more frequent when your location is set to the United States. Bing can also indicate (for those in the US) whether the book you seek is in a library nearby as an ebook.  The screenshot below shows the full panel of Daniel Boorstin’s book, The Creators, obtained from

    Bing knowledge entry for The Creators

    Bing knowledge entry for The Creators

Bing Adds Khan Academy Courses & Book Finding Results, Barry Schwartz, Search Engine Land (Jul 1)

Improvements to Bing’s Snapshots

Bing has been growing its Snapshot answers. Like Google’s Knowledge Graph, Snapshot (actual search engine is called Sartori) displays information packets about entities and shows relationships.

Bing Snapshot Adds 150 Million New Entities & Relationships To Search Engine by Barry Schwartz, Search Engine Land (Apr 1)

This posting shows changes in April that added 150 million new entities (doctors, lawyers, dentists, real estate properties according to the announcement – likely all USA) and expanded relationships to pick up audio or video clips if available.

On May 16 Bing added more facts about food and drugs to its knowledge base. (From Search Engine Land: Bing Snapshot)

Bing at Five Years

Bing, though it has not upset Google in market share, does have some successes in creating a search platform to be used in other applications.\

At Five Years Old, Bing Has Come Far Yet Has More To Grow, Danny Sullivan, Search Engine Land (Jun 2)

“It just scored another win by powering Spotlight search in the forthcoming versions of Apple’s Mac OS X “Yosemite” operating system and iOS 8. Bing has certainly proven itself to be more a contender than I think many would have believed. Maybe in five years, we’ll see a real platform-to-platform battle happen.”

And in another five years the search engine scene will be completely different.

Bing is very social

Bing has a strong relationship with Twitter and Facebook – enough to index “half a billion tweets and two billion Facebook updates every day” and use social signals in assessing authority of pages.

The Intersection Of Search & Social, Casie Gilette, Search Engine Land (Mar 13)

Bing indexes half a billion tweets and two billion Facebook updates every day. Bing also integrates with LinkedIn, Klout, and are looking at Google+ data. That’s a lot of information!


According to Forrester, Bing is using all of these social signals to help determine authority. The search engines want to provide the best content from the best people, and social can help them determine who/what that is. Forrester noted that social signals are in fact influencing rankings, but only as part of an overall pattern. For example, when a large number of people are sharing or linking to a site, this attracts Bing’s attention. To determine if it truly has value, they may try to rank it higher and see what happens. He did however say that there is not a direct connection between number of likes and tweets to rankings.

Bing and Google drop search terms

Karen Blakeman asks Is Bing dropping search terms? (Mar 1), and it likely is. Gone are the days when we could count on search engines searching for ALL our terms. Too often our search terms are nowhere to be seen – even on large results sets.

Karen gives two ways to force Bing to include all terms. Interestingly, use the Boolean AND, or the prefix inbody:xxx

At Google we need to use Verbatim search, or intext:xxx. Don’t know about AND.

Bing Saves but for how long?

Bing is testing a bookmarking-page-saving feature called Bing Saves. See this dashboard. It seems to save the page, Pinterest style. Why?

Bing Saves, Search Bookmarking Feature, Now Public Beta, Barry Schwartz, Search Engine Land (Mar 4)

Search engines have had bookmarking features before and discontinued them. Of course you have to be signed into your account, and you’re giving Bing information about your interests when you do that. There might be some convenience to this, if you are a big Bing user. But, mark my words, the moment you start to rely on Bing Saves, Bing will close the service. Google and Bing remove features arbitrarily all the time.