Guess this matters to people using AOL. It has been in effect since sometime in 2014. Bing now has about 34% of US search market share.
Bing Results & Ads Now Live On AOL Search, Search Engine Land (Jan 4)
“Bing powers AOL’s web, mobile, and tablet search, providing paid search ads and algorithmic organic search results to AOL’s properties worldwide.”
For people new to using general web search engines this article is good overview of the main players: Google, Bing, and Duckduckgo. Yahoo and Ask are mentioned and dismissed – rightfully so.
Which Search Engine Should You Be Using Today?, Ben Stegner, Make Use Of (Dec 11, 2015)
In reviewing Google, Stegner stresses personalized search and doesn’t describe Google’s increasing strength in working with entities and concepts. However, he does note some points of weakness in Bing compared to Google.
Market share in the US for desktop search remains stable at 64% for Google and 20% for Bing. Will that change now that AOL has made Bing the search engine for its site, replacing Google?
Virtually No Change In US Desktop Search Market Share According To ComScore’s May 2015 Report, Search Engine Land (June 29)
Bing to power AOL’s search, Bing Blog (Jun 29)
Better video search at Bing – according to this article – Bing Refreshes Video Search: Adds Bigger Thumbnail Images & Offers More Info (Search Engine Land, June 19) Promises to make search faster.
Front page, lead story in the Seattle Times – Bing no longer a search-engine blip, Matt Day (May 22). Microsoft claims that one in five searches in the U.S. on desktop computers is done through Bing. Actually, Bing has been gaining from Yahoo – and Yahoo had been using the Bing database. Also – many challenges remain. Bing has yet to break even, or make any inroad on mobile devices.
Of greatest interest: “Microsoft has integrated Bing’s underlying data-crunching technology into its other software, and plans to tie it closely to its upcoming Windows 10 operating system.”
Microsoft identifies entities and expands on them to improve Bing search results – or so it seems from this patent – “Query Expansion, Filtering and Ranking for Improved Semantic Search Results Utilizing Knowledge Graphs”.
How Bing May Expand Queries Based Upon Finding Entities Within Them, Bill Slawski, SEO by the Sea (April 3)
“The patent is telling us that it might provide improved search results by expanding queries using information about entities involved.”
Frederic Lardinois says Good Riddance To Social Search Techcrunch (Dec 28) – and I agree. By social search he means the practice by Google and Bing to intermix the “likes” of online connections with Web search results. Remember the side panel in Bing.com with supposedly relevant postings by Facebook friends? The results might have been amusing but were rarely (if ever) relevant. This kind of social search has disappeared from Google and Bing.
As Lardinois says:
“I think one of the reasons social search failed is because our social media “friendships” don’t actually represent our real-life tastes all that well. Just because we follow people on Twitter or are friends with old high school classmates on Facebook doesn’t mean we like the same restaurants they do or share the politics they do.”
The concept of having what colleagues found valuable influence the search results you receive on some topic of common interest had some merit but it would take incredible effort to create exactly the right community. Such communities may exist in specialized social networking groups, but not in the casual relationships of Facebook or Google Plus.
Bing is on the ball with changes to image search and display.
Bing Image Search Updates Include Touch Friendly Result Pages That Adapt To Screen Size & Resolution, Search Engine Land (Sept 18)
According to the announcement, image results will soon expand to the full width of a user’s screen and include exploration suggestions dynamically placed per a user’s screen resolution.
Bing has added conversational search by which it uses previous searches to interpret the current query and select results. Begin with a question such as – who is the prime minister of canada – get the answer – then ask – what party does he belong to – Conservative.
Google announced conversational capabilities with the Hummingbird update, but it doesn’t carry on the conversation the way Bing does now.
Bing Launches Conversational Search, Amy Gesenhues, Search Engine Land (Aug 13)
Bing has new features to help students – but Canadians will have to change location to the United States under settings to see these. Features include finding free online courses and e-books in library (really haveto be in the US). Also Ted lectures, snapshots / knowledge panels.
Search Less & Learn More: Explore Online Courses, Books & More On Bing. by Saikat Basu, MakeUseOf (July 4)