DuckDuckGo and Apple

Only 7% in a survey of 521 people knew about DuckDuckGo. Let’s change that. This is an excellent search engine that is designed to return answers – and on many “knowledge” type questions does as well as Google’s Knowledge Graph or Bing’s Snapshot. And with DuckDuckGo you benefit from its policy of not saving search history. Apple has recognized  its value and has included it in iOS 8, the latest version of the iPhone operating system.

Could DuckDuckGo Overtake Bing? by Eli Schwartz, Search Engine Land.

With more consumer awareness of alternatives like DuckDuckGo, that tipping point might not be too far in the future. If ever this event occurs, it is entirely conceivable that the surge of new users could push DuckDuckGo ahead of Bing. (According to our survey, only 7.7% of respondents used Bing on a daily basis.)

The New DuckDuckGo

In case you haven’t used DuckDuckGo in a while, Barry Schwartz gives a quick summary with screenshots of updates. Mainly,

  • new white look – very popular now
  • more images – might be across the top
  • smarter in search results (I think so)
  • auto-suggest search results

DuckDuckGo Adds Carousel, Auto-Complete, Local Results & More Search Engine Roundtable (May 6)

Dave Johnson at CBS Moneywatch was impressed.

He wrote: “The new DuckDuckGo brings a lot of the search engine’s power to the forefront with a functional and attractive design. Now, searches that yield quick answers — like those for the weather or facts that can be scraped from Wolfram Alpha — are delivered in elegant boxes at the top of the window, very similar to Google’s cards”

DuckDuckGo: A privacy-friendly alternative to Google (May 8)

Oh Yum

DuckDuckGo, a meta search engine that seeks results from best sources, has partnered with Yummly, a semantically smart search engine for food recipes. What a fusion!

Yummly Partners With DuckDuckGo To Serve Up Recipes For The Growing Search Engine, Amy Gesenhues, Search Engine Land (Jun 11)

Images from Yummly on recipe search at DuckDuckGo

Search at DuckDuckGo for recipes showing the Yummly banner

“By working with Yummly we are delivering the most useful and visually stunning recipe search experience out there. Yummly’s technology understands recipe search queries and we’ve worked together to create a great recipe instant answers experience,” said Gabriel Weinberg, founder and CEO at DuckDuckGo. [From the Yummly announcement ]

SEO for DuckDuckGo

Duckduckgo is attracting the attention of SEO specialists now that traffic has grown and that Apple will be offering DuckDUckGo as the secure choice of search engine in its browser Safari.

Is DuckDuck Go the Next Big Search Engine? Thinking about Your Future SEO, Amanda DiSilvestro, (June 4)

DuckDuckGo says it draws from over 100 sources and it seeks to select the source most likely the answer the query.

With this knowledge, it’s clear that we don’t know much about their algorithm other than the fact that they are working to get instant answers, likely from some top sites (particularly Wikipedia). For now, all you can do in the way of SEO is make sure that you are a part of these conversations in your industry that answer basic questions as well as position yourself as a leader on major sites like Yahoo and Bing.

DuckDuckGo – “little engine that can”

More good press about DucKDuckGo – sort of a story of the “little engine that could” – or maybe David and Goliath.

DuckDuckGo: The privacy search ruffling Google’s feathers, Katherine Ruston, The Telegraph (Mar 8)

First attraction is the privacy – DDG doesn’t track or store information about searches. Second is, according to this article, humans are involved.

“DuckDuckGo’s other big selling point is the way it sources information from enthusiasts, in a similar fashion to Wikipedia, and therefore helping to deliver answers curated by people who know about a subject, rather than just a list of links. “

How big?

The website’s traffic has quadrupled over the last year, and last month it passed the milestone of 5m queries a day. It is hard to establish DuckDuckGo’s exact market share because, as Weinberg says, “apples to apples numbers are hard to come by”, but he says it is “closing in” on 1pc of all searches worldwide.

Google vs DuckDuckGo – again

Is Google Goliath and DuckDuckGo David? Here’s another personal account from a person who left Google because of concerns about privacy and turned to DuckDuckGo. This writer tells the consequences in an interesting way: that she lost the convenience of Google knowing all about her, and had to learn how to search again at DuckDuckGo – and, it sounds like,she  is glad of the new independence.

How I Quit Google “Spurred by privacy concerns, one writer decided to quit cold turkey — and found what she was searching for”, Julia Angwin, Time (Feb 24)

As soon as I switched, I realized how dependent on Google I had become. Without Google’s suggested searches and perfect memory of what I usually search for, each search required more work from me. For instance, DuckDuckGo doesn’t know that I live in New York City, so when I mistyped “Naturaly History Museum,” it brought up the Natural History Museum of Los Angeles. For a comparison, I checked Google — and sure enough, it corrected my spelling and guessed I was in New York, listing the American Museum of Natural History in Manhattan at the top of my search results.

DuckDuckGo’s lack of knowledge about me forced me to be smarter in my searches. For instance, I noticed I had become so lazy that I had been typing URLs — like — into the Google Search bar instead of the navigation bar, even though I knew exactly where I was going. So I began typing the addresses into the correct spot on my web browser.

Read more: How I Quit Google |

Remember to use DuckDuckGo

Good piece on DuckDuckGo and founder Gabriel Weinberg, and his core mission to deliver answers and protect privacy. DuckDuckGo does it all with at small team of employees.

Inside DuckDuckGo, Google’s Tiniest, Fiercest Competitor, John Paul Titlow, Fast Company (Feb 20)

“To deliver these answers, DuckDuckGo relies on a mixture of third-party data sources and the deep–sometimes bizarrely arcane–knowledge of its growing community of users and developers.”