Would you like to know what your Facebook Likes reveal about you? Hard to resist. YouAreWhatYouLike can tell you this with a one-click personality test. Tina Sieber at MakeUseOf describes the work of UK researchers behind in You Are What You Like on Facebook [Weekly Facebook Tips] (Mar 20)
The program selects Likes that it has determined have predictive qualities. Overall I thought its analysis of me was somewhat true, although it may be what I want to present. I agree with Sieber in her assessment: “To be honest, in part my results reveal more how I would like to be perceived, rather than how I really am.”
Conclusion points out that:
The study is a reminder that habitual data collected online, including Facebook Likes, browsing histories, search queries, or online purchases, can reveal a lot about us. The researchers draw a positive conclusion and say that these data can be used to automatically customize and thus improve services, marketing, and product recommendations. However, they also caution that the data could easily be used without the user’s consent and without them noticing.

