New Facebook Search

Facebook users will want to know about the changes in Facebook Search – but don’t look for any local results.

New Facebook Search: Local Ignored Again — Big Mistake by Greg Sterling, Search Engine Land (Dec 8)

It’s available in US English for the PC and mobile app for the time being. Users can now search Facebook for posts by friends or people/entities that they follow. The results are personalized.

Users can only search for what they can already see on the site. The exception is hashtags. Facebook Search will allow anyone to search for particular hashtags and see results from outside their networks.

Blakeman on Social Search

Karen Blakeman shares her knowledge on Social Search in this presentation posted to SlideShare (Oct 29) – a thorough treatment of the prevalence of social media and social networks and issues of authenticity; search and monitoring tools across social media; tools specific to networks (especially Twitter). Also looks at tools for image search, peer reviewed research and authors, and some alerting services. It’s a big package.

Searching Social with Mary Ellen Bates

Mary Ellen Bates  has tips for Seriously Searching Social in this latest slideshow presented at Websearch University, September 29. First – be reminded that online social networks are to be used strategically . She shows settings to use at Facebook, LinkedIn, Twitter, and Google+. Next she covers the Dos and Don’ts of searching social and reviews several strategies.

Facebook Users Outraged

Facebook has been manipulating news in feeds to selected users in the interest of research, the essence of which was to study whether people are emotionally affected by what they read. The study was done by a Facebook employee and two researchers at Cornell University. People are outraged but they will forget the privacy infringement, as they always do, and there will be another round in a few months.

Even the Editor of Facebook’s Mood Study Thought It Was Creepy, Adrienne Lafrance, Atlantic (Jun 28)

“The study found that by manipulating the News Feeds displayed to 689,003 Facebook users users, it could affect the content which those users posted to Facebook. More negative News Feeds led to more negative status messages, as more positive News Feeds led to positive statuses.”

Not really a stunning finding, and surely not worth the trouble.

Information privacy commissioners in Canada and the United Kingdom will examine whether the study violated  privacy laws.

Canada’s privacy watchdog to press Facebook on ’emotional’ study, David Bradshaw, Globe and Mail (Jul 2)

Facebook News Feed – Desktop

Facebook is rolling out a new version of its news feed for desktop users – said to be more functional than flashy. Really?

Facebook goes back to basics for new-new News Feed, Jennifer Van Grove, CNet (Mar 6)

Facebook’s News Feed redesign is for real this time, Caitlin McGarry, TechHive / PC World (Marh 6)

“The main content of your News Feed, like friends’ updates and photos, stands out on a white background while the navigation tools and trending topics clumped around the main bar are on grey. “

Turns out that, “When it tried to roll out a new look last year, Facebook found that people didn’t want Facebook to change much.” Gee – would be nice if Google realized this too.

Facebook Likes may be revealing

Would you like to know what your Facebook Likes reveal about you? Hard to resist. YouAreWhatYouLike can tell you this with a one-click personality test. Tina Sieber at MakeUseOf describes the work of UK researchers behind  in You Are What You Like on Facebook [Weekly Facebook Tips] (Mar 20)

The program selects Likes that it has determined have predictive qualities. Overall I thought its analysis of me was somewhat true, although it may be what I want to present.  I agree with Sieber in her assessment:  “To be honest, in part my results reveal more how I would like to be perceived, rather than how I really am.”

You Are What You Like picks from Facebook Likes

You Are What You Like picks from Facebook Likes

Conclusion points out  that:

The study is a reminder that habitual data collected online, including Facebook Likes, browsing histories, search queries, or online purchases, can reveal a lot about us. The researchers draw a positive conclusion and say that these data can be used to automatically customize and thus improve services, marketing, and product recommendations. However, they also caution that the data could easily be used without the user’s consent and without them noticing.