Google Now in Chrome – soon

Soon we’ll be able to get Google Now notifications in the Chrome browser.

Richer Google Now notification system arriving in Chrome by Stephen Shankland, CNet (Jan 31)

The function gets a computer’s location, makes a request to a Google server based on that location, then shows the resulting notification “cards.” That will give Chrome and Chrome OS Android’s capability to show personalized alerts about weather, upcoming appointments and travel, nearby restaurants, and whatever else Google adds to its Now technology

Predictive Search

Soon the search tool will be anticipating what we want to know and send the answer to us. This is the promise of Google Now, an app for mobile devices.

Used To Searching For Content? Now, Content Searches For You by Barbara Starr, Search Engine Land (Aug 15)

Google knows enough about location and your interests to predict the question and display a  Google Now answer card. Technology for entity analysis that underlies Knowledge Graph is the base for this as well. This may change the game for search, design, and SEO. Websitedesigners are advised  to:

  • Mark up as much content as you can

  • Ensure you leverage authorship status and publisher information in Google

  • Mark up information even in advance.


About Google Now

Google Now is making inroads onto all mobile devices as a intelligent digital assistant.

“Google wants to tell you what you need to know “now,” quickly and accurately. It works by turning natural language queries — speaking to computer as if to another human — into precise answers delivered from Google’s servers.”

Of course, the more it knows about you through GMail, your searches, your location – and more – the better it will be able to anticipate your need.

Dan Farber at CNet Google: The future of search is Now (May 3)

A Cnet video describes using Google Now on Android Jelly Bean – all voice activated – and of course Google Now learns from what you ask for. Knowledge Graph with its information packages is tied into this as is your Web Search History.

New – Google is referred to as “the Goo” – guess this is like Mr MaGoo.

Google Now is available for iOS devices – iPhones and iPads.

There was also a mention in CNet that a desktop version of Google Now might replace the retired iGoogle through a Chrome browser extension (April 22).

TechCrunch describes upcoming changes to Chrome, and some current features, as of May 23. Google Adds Notification Center And Rich Notifications To Chrome Beta 28, Will Work Even When The Browser Is Closed

Google Now on the Ready

Google is getting smarter – it wants to answer questions before you ask them through Google Now.

Google Now To Make Its Way To The Google Home Page?, Barry Schwartz, Search Engine Land (April 22)

“Google’s home page may soon have Google Now functionality. Google can know your location based on your browser settings and it already knows your time and may be able to use your Gmail emails. It can tie it all together and give you Google Now functionality directly on the Google home page.”

Google’s Lead

Is Google so far in the lead that no competitor will ever catch up? Gregory Ferenstein examines Google, competition and the one, perfect result ( Washington Post, Jan 4).

Producing the single correct answer is Google’s ultimate aim – this was roughly the message Eric Schmidt delivered in 2005 – “We should be able to give you the right answer just once. We should know what you meant. You should look for information. We should get it exactly right.”

Knowledge Graph is an expression of this by which Google provides information capsules on people, places, and some other entities.

Google uses semantic technologies in many other ways to understand the query. One interesting example given in this article is Google’s responses to searches for restaurants, made possible by its acquisition of Zagat.

“The search giant could, thanks to its acquisition of Zagat, recommend a reviewed restaurant, provide a map to that location, and a sponsored coupon before a user was presented with other search results.”

Where does that leave other restaurant search engines and map competitors such as Yelp and Microsoft’s Bing?

Google is also talking about delivering information before you think to ask the question. The application is in day-to-day situations. In fact, the research study done by Wiley for Google was called the ‘Daily Information Needs Study’. (How Google Plans to Find the Ungoogleable, MIT Technology Review, Nov 27, 2012)

“Contextual information provided by mobile devices—via GPS chips and other sensors—can provide clues about a person and his situation, allowing Google to guess what that person wants. “We’ve often said the perfect search engine will provide you with exactly what you need to know at exactly the right moment, potentially without you having to ask for it,” says Wiley.”

Google Now on an Android device does some anticipation today for directions, weather, sports scores – and it does this partly by knowing where you are through GPS.

It’s a brave new world – and Google has it by its horns. As Ferenstein points out – these advances “stand to increasingly shrink the potential role of competitors”.

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