A new education paradigm

Some synergies to the Microsoft – LinkedIn union are beginning to show in the area of education.  LinkedIn owns Lynda, a source of many courses for acquiring skills – and of course Microsoft delivers skills building courses. Much more might be made of this.

Education looms big in shared dreams of LinkedIn, Microsoft by Zara Kessler, Bloomberg News via Seattle Times (July 5)

With LinkedIn’s data at hand, Microsoft could control the currently fragmented corporate-training market, education consultant Michael Feldstein suggested to Quartz. On-the-job training has changed, with the employer now “pushing the training cost back onto the employee, in a sense, and demanding more evidence of work-readiness at the point of hire,” said Jeff Strohl, director of research at the Georgetown University Center on Education and the Workforce.

There are new educational paradigms emerging. It won’t mean the end of university undergraduate degrees, but it will but more onus on the individual to take on self-training and acquire a few badges to build skills and show initiative and persistence.

Networked through LinkedIn

This article may have more than you want to know about Reid Hoffman, founder and executive chairman of LinkedIn, but the man has some fascinating interests.

The Network Man, by Nicholas Lemann. New Yorker (Oct 12)

There are a few facts about LinkedIn

  • over 380 million members
  • in April, LinkedIn bought Lynda, the online education company
  • over 500,000 new pieces of writing are posted each month by members
  • all LinkedIn profiles are partly public

And there is much more about Hoffman and his vision.

Everything about Reid Hoffman—his business, his political activities, his philanthropy, and his social life—is based on a premise about how the economic world will work from now on.

Career and employment will be through Internet-enabled networks.

Work is already becoming more temporary, sporadic, and informal, and this change should be embraced. Many more people will become entrepreneurial, if not entrepreneurs.

Searching Social with Mary Ellen Bates

Mary Ellen Bates  has tips for Seriously Searching Social in this latest slideshow presented at Websearch University, September 29. First – be reminded that online social networks are to be used strategically . She shows settings to use at Facebook, LinkedIn, Twitter, and Google+. Next she covers the Dos and Don’ts of searching social and reviews several strategies.

What is LinkedIn For?

LinkedIn has been with us for 11 years as a professional social network. There are 300 million members, of whom about two-thirds log in once a month. Why? What value do members get?

Why LinkedIn is morphing from a social network into an online newspaper, Leo Mirani, Quartz (May 1)

Common view is that it is good for finding a job – or being found. But endorsements and recommendations may be “meaningless”.

By adding news streams LinkedIn gives its users more reasons to log in. Groups – and the opportunity to discuss with others – increases activity.

LinkedIn is counting on people to use the network as a platform to express their own thoughts, hoping they will spread the word themselves. Like any writer, those publishing on LinkedIn will want their work to be read, essentially giving LinkedIn free promotion and giving its millions of members an incentive to bring others to the platform. If the approach works, it will boost pageviews and users and, eventually, ad revenue.

Of Interest: “Non-US users now make up two-thirds of LinkedIn’s membership, versus only one-third five years ago. “

LinkedIn Search

Welcome news – LinkedIn’s New Search Aims For More Engagement With Autocomplete, Unified Results And Improved Alerts in TechCrunch.

… one of the first big overhauls that the search function has had in years, with new features including improved autocomplete and suggested phrasing by way of a new algorithm; unified searches across different product categories; and an improved ability to save searches.

Social Media – Year in Review

Can we remember a time when we didn’t have  Facebook updates, LinkedIn groups, and the day recapped in  tweets – oh – and Pinterest? Social media has a firm hold in personal life, business and government. This infographic tells the story for 2012 – a story that includes the rise of Pinterest, the competition between Google+ and Facebook (who is winning?), usage in hours, numbers of people, and stock prices.

The State of Social Media 2012 by The SEO Company
The State of Social Media 2012 by The SEO Company