Ask.com commits a cardinal sin Pandia
Two bits of news about Ask.com
The Good - they are investing in a new data centre - this means Ask is staying in search and not becoming some demographic portal (we hope)
The Bad - a clicked-on result is displayed inside an Ask frame at the top - similar to a toolbar with a search box and related searches - and there is no-remove frame button. Pandia calls this a "cardinal sin" and that it will anger experienced searchers and confuse novices.
It's an interesting idea - keeping the related searches on top could help a searcher change tack and try another route. But it's not good to force it on people. This would have been better done as a browser extension.
Since we are looking at Ask, Ask should ditch the NASCAR background image on the entry page. Not everyone likes noise, fumes, and insane speeds not to mention deaths in fiery crashes.
Posted by Gwen at February 15, 2009 02:14 PM